AI Insights · Timothy · April 2022
Top 5 Netflix Games Performance on Unified Platform in Brazil - Q1 2022
In Q1 2022, Netflix Games saw varied performance in Brazil across top titles like Cats & Soup and Stranger Things: 1984. Metrics show fluctuations in downloads, revenue, and active users.
In the first quarter of 2022, Netflix Games experienced diverse performance trends in Brazil across its top five titles. The data, provided by Sensor Tower, highlights weekly downloads, revenue, and active user metrics for Cats & Soup, Exploding Kittens®, Stranger Things: 1984, Bowling Ballers, and Hextech Mayhem Netflix Edition.
Cats & Soup from hidea saw a notable decline in weekly downloads, starting at around 48K and dropping to about 13K by late March. Revenue fluctuated, peaking at roughly $1.1K in mid-January and then stabilizing around $800 in March. Weekly active users also saw a decline from approximately 174K to 94K over the quarter.
Exploding Kittens® from Marmalade Game Studio had a relatively low but steady performance. Downloads peaked at 55 in late February, while weekly revenue remained modest, hovering around $50 to $124. Active users maintained a range from 450 to 571.
Stranger Things: 1984 from Netflix, Inc. experienced a decline in both downloads and active users. Downloads began at 11K and decreased to about 4.8K by the end of Q1. Active users dropped from around 31K to 19.5K. Revenue was minimal, with occasional peaks such as $43 in mid-March.
Bowling Ballers, also from Netflix, Inc., showed a decline in downloads from approximately 5.5K to 2.3K. The app's active users decreased from 13.1K to 7.1K over the quarter. Revenue was negligible with peaks of $14 in early January and late February.
Hextech Mayhem Netflix Edition saw a significant drop in downloads, starting at 10.2K and falling to 1.9K by the end of March. Active users decreased from 8.9K to 2.9K. Revenue remained low, with a brief peak of $14 in early March.
For more detailed insights and data, visit Sensor Tower.